Few fragrances boast their very definition in their name, unless they're programmatic, but so few celebrity scents are anyway. Lovely is really lovely and it earns brownie points for being launched by a celebrity that actually gives a darn about fragrance instead of seeing it as a personal brand: the perfume-obsessed Sarah Jessica Parker.
Inspired by her love for mixing high-school staple Bonne Belle Skin Musk and an Egyptian-style musk oil bought from street vendors (rumor has it that it's the same that the late Carolyn Bessete Kennedy wore) with a "smoky" incense-patchouli-woods from Japanese avant-garde brand Comme des Garcons (Avignon actually), Jessica Parker didn't really get her way in terms of Lovely imposing a challenging concept in actual market terms. That's if we are to go by Chandler Burr's account, who chronicled the story of the creation in the book "The Perfect Scent".
Yet she managed to get the perfect "go anywhere" woody floral musk scent, with a fine trail of lavender (and a hint of rose?) mid-evolution, that can't help but put that expression on your face when both lips and crow's feet lines smile into "ah, loooovely!"